Talks
The Backstory

What makes the perfect cup? Usman Yousuf talks about the importance of embracing localisation in your global brand’s strategy for consumers to truly be part of the experience it has to offer, as well as how to embrace franchising opportunities and tackle the challenges.

What does it take to live the dream? Saquid Ahmad talks about how his struggles led him to now what is the forefront of the digital revolution, and how we should make use of the fact that each of us have the opportunity to shape our country’s future.

The telecommunications industry is a critical engine for future growth and innovation across a number of sectors. Arif Hussain discusses how edotco is emerging as one of the world’s leading tower companies and how telecom infrastructure has opened avenues of potential success for Pakistan.

Introducing iCab: a transportation service that equips the ignored entities like yellow cabs, ambulances, rescue services, parcel and courier delivery services etc. with the technology to use mobile apps for booking rides and finding directions – thus taking bold initiatives for setting high quality standards and ensuring excellence.

Shahrukh Sohail, Pakistan’s first-ever football consultant, talks about how the world’s largest provider of small-sided football leagues organised Pakistan’s biggest football event, ‘Ronaldinho and Friends’, as an initiative to revive the sport and especially increase prospects for the youth.

One of Pakistan’s biggest organizations in the education sector for the underprivileged, The Citizens Foundation aims to empower all citizens to become agents of change. In an interview with Fakhia Rashid, the Development Manager at TCF (USA), we discuss how each individual can play a role for their country.

Watch Majid Khan—CEO and Ahmed Khan—Founder Cheetay Logistics answer some frequently asked questions, while also giving some insights to the growth of their business.
The Process

While passion may only seem like a best-seller buzzword, it is ultimately a non-negotiable factor contributing to your success. In an exclusive interview with Ltd., Azmat Isa, CEO of Pakistan Poverty Alleviation Fund, talks about how many of us lack a positive understanding of why we do what we do.

From learning to adapt to the computer, we have arrived at the precipice of a future where computers will learn to adapt to us. We discuss forward-friendly technologies in an interview with Bjorn Hansen, the Vice President and Chief Scientist in Telenor Research.

Just one step can lead to a change. An aerospace engineer paired up with a Stanford graduate to launch Mauqa.Online, a platform that aims to change the fabric of society by providing equal work opportunities to everyone.

In the new digital world where demand is booming and the voices are getting louder, creative marketing agency Eikon7 strives to be different – to Mean Something. Ltd. talks to the founders of the multinational agency: Shayan Mahmud (Managing Partner), Irina Branescu (Global Creative Director) and Gabriel Branescu (Head of Branding and Digital Marketing) about […]

The emergence of more and more startups in this digital age has cultivated a more liberal work culture where failure is not considered a stigma anymore. Badar Khushnood talks about the prospects of now working in an environment that is slowly losing its grip on social taboos and is instead valuing failure as a tool […]

There are several misconceptions about supplement intake and the elements of nutrition, and Muhammad Abbas is here to debunk them all. In an exclusive interview with Ltd., he discusses the transformative potential of exercise (in more than just a physical context) and the need for creating more well-rounded programs under professional guidance.

Heritage is a primary element in most luxury brands and Mohtaram is no different – building his premier clothing line on the ‘Pakistani dream’, Fahad Saif talks about how quality, exclusivity and other key factors matter when building a successful luxury brand.
People

Since its inception in 1984, the Interactive Group has been committed to fulfilling the human hopes for safety, connectivity and good health through innovative software technology and advanced services. We discuss how it has faced the process of digital transformation successfully in an exclusive interview with the CEO, Dr. Shahid Mahmud.

Sprawled all over the country – from Gilgit to Gwadar, and from Karachi to Khyber – PTCL has helped create new outcomes and capabilities to usher in the next generation of connectivity in the country. We discuss how it has transformed the telecommunications landscape in an interview with Syed Shahzad Shah, the Executive Vice President […]

On a daily budget of just €5, married couple Sina & Niels have been hitchhiking around the world for over a year. In their interview with Ltd., they talk about how they gave up a comfortable life together in Germany to immerse themselves in new cultures and pursue new learning experiences.

What’s the business of being funny? Akbar Chaudhry talks about the potential mass of talent and momentum in Pakistan’s comedy scene, and tells about the challenges and opportunities he encountered in his own journey of joining the comedic community.